"Frozen Frogs &...:How to Hustle a Client"

[ElyseC]

Frozen Frogs & Cooked Books (or How to Hustle a Client) (http://www.graphics.com/modules.php?name=Sections&op=viewarticle&artid=255)

An interesting read, this excerpt. I think I'll look up the book it came from.

Here's the last sentence of the article:
And until the industry commits to better ideas, regardless of medium, and people over budgets and formulas, we'll remain nothing more than ad hustlers who get over on clients and consumers.

[terrie]

Interesting article...

Terrie

[ElyseC]

Interesting article...Isn't it though? The book's own site (http://www.knockthehustle.com/) has lots more info.

Gutsy author.

[ktinkel]

Isn't it though? The book's own site (http://www.knockthehustle.com/) has lots more info.

Gutsy author.Gutsy, maybe. Unreadable for sure.

Justified type, yuck. KO’d type, yuck. KO’d justified type? Words cannot express. Anyone get the book? Let me know what it says, huh? <g>

[ElyseC]

Gutsy, maybe. Unreadable for sure.

Justified type, yuck. KO’d type, yuck. KO’d justified type? Words cannot express. Anyone get the book? Let me know what it says, huh? <g>I haven't downloaded them yet, but I presume the excerpt PDFs he has are on white background, so those should be easier to read than the site. <g>

[Cristen Gillespie]

Isn't it though? The book's own site (http://www.knockthehustle.com/) has lots more info.

Gutsy author.

Oh good. Another book to feed my disillusionment<G>

[terrie]

>>elysec: Isn't it though? The book's own site (http://www.knockthehustle.com/) has lots more info.

Like my old bosses (not nice people at all) would read a book like this...'-}}

Terrie